What Is Inbound Marketing? [Stats and Strats]
Inbound marketing is a process that helps potential customers find out about your business. This is done before any purchasing decision is made by the prospect and early contact with them can result in preferential treatment and ultimately lead and revenue. In this blog, we are going to discuss everything in detail, from a simple question like what is inbound marketing to relevant statistics and strategies!
What Is Inbound Marketing?
Inbound marketing is a strategy that uses different forms of pull marketing, including content marketing, blogging, events, search engine optimization, and social media posts to raise brand awareness and attract new businesses. By providing interactive and engaging content on social media instead of using aggressive tactics, you can provide great value to your leads and convert them into paying customers.
So, without further ado, let’s dive into this infographic blog and learn about the various strategies that can help you gain attention and improve your company’s overall performance.
Inbound Marketing is a strategic approach used by businesses to create valuable content that aligns with the needs and wants of their prospective customers and encourages long-term customer relationships. Let’s learn more about the same with some stats and figures.
1. 83% of B2B Marketers use social media in some form or the other to improve engagement.
2. Inbound Marketing costs 61% less than outbound marketing.
3. Articles with pictures get 94% more views than articles without pictures.
You can sign up with Outgrow’s 7-day free trial and get your digital marketing team to use interactive content. Inbound marketing combined with interactive content like calculators, quizzes, polls, giveaways, etc, will surely boost the engagement of your company’s website and social media page. For example, you can customize and alter the content and design of your interactive content as per your customers’ needs and preferences.
Some Strats for Inbound Marketing
Blogging is an essential element of a B2B inbound marketing plan. Relevant and informational blogs help in addressing the pain points of your prospective customers. The articles play an important role in magnetizing leads and help in boosting organic traffic to your website.
2. Advanced Content Creation
Advanced content not only generates new leads but can also move existing leads deeper into your sales funnel. This type of content comes in many forms, but the most common are eBooks, how-to guides, interactive calculators, etc.
3. Video Content
Well, we are all consumers of video content today, aren’t we? Videos were always a good way to retain audiences’ attention. But in the last 10 years, this form of content has seen enormous growth. Be it on YouTube, Facebook, or Instagram, videos are given more importance than images. Moreover, search engines love videos. Hence, video content marketing can help boost conversions and sales. You can include anything in a video – client testimonials, product demos, educational slides, etc.
4. Marketing Through Emails
Well-planned email marketing strategies are crucial for providing valuable information with the right content at the right time. It allows you to promote new content to your customers, and recommend new advanced content pieces to those who have opted for communication with email.
5. Search Engine Optimization
Advanced content and blogging are nothing without an effective SEO strategy. A well-researched SEO strategy will help improve your content’s ranks on search engines. The fact of the matter is that SEO is an integral part of every successful inbound marketing strategy. Quality SEO starts with proper keyword research that helps you find words and phrases that your prospects are likely to be searching.
Keeping the above points in mind, a company can use inbound marketing along with interactive content to spread its content in the digital marketing world. The possibilities are limitless. So why wait?
That’s about it. In this blog, we’ve discussed all-things-inbound marketing. And it is clearly one of the easiest ways to generate interest in your content in the digital marketing world.
On top of that, if you include interactive content in your inbound marketing strategy, you will surely be able to get a hike in your engagement rate. And with a wider reach and improved engagement, your revenues will surely see a significant boost.
So what are you waiting for?